Why it matters
Every question a shopper asks is something a page didn't tell them. Collect the questions and you have a to-do list for your pages, ranked by how often each comes up.
Five places to look
- Your inbox. Search the last three months for “?” and group what you find.
- Your site search. Most store platforms and analytics tools can show what shoppers search for on your store. Searches with no results are questions your pages don't answer.
- Reviews, yours and on marketplaces: “I wish I'd known it runs small” is a missing fit note.
- Social comments and messages, especially on ads.
- Returns reasons. “Not as described” means a product page is missing something.
Turn the list into pages
- Count how often each question comes up.
- For each of the top ten, decide which page should answer it, and add the answer there.
- Repeat monthly.
Let neb collect them for you
neb's morning report lists every question shoppers asked that your pages couldn't answer, with the page they were on, every morning. It is this guide, done for you each day. How the morning report works.