Why shoppers ask
Shoppers ask about delivery because the answer decides whether they buy: will it arrive in time, and what will it cost on top. If the answer isn't where they look, they ask, or they leave. The fix is mostly writing, not software.
The eight questions a delivery page should answer
- How long does delivery take? In days, per region you ship to. "3–5 business days" beats "fast shipping".
- When do orders leave? Your dispatch days and any daily cut-off time.
- What does it cost? Your rates, and the free-shipping threshold if you have one.
- Where do you ship? List the countries, and say clearly where you don't.
- Who pays duties and taxes for international orders?
- How do I track my order? Where the tracking link arrives, and when.
- What if it's late or lost? How long to wait, and who to contact.
- Can I change my address after ordering? Until when, and how.
Put the answer where the question comes up
- One line on every product page near the button: the delivery time and the free-shipping threshold, linking to the full page.
- The full delivery page linked from your footer and your FAQ.
- The same numbers everywhere. If your product page says 3–5 days and your delivery page says 5–7, shoppers ask which is right.
Keep it current
Peak seasons and carrier changes are when delivery questions spike. Put a date on seasonal notices ("orders placed after 18 December arrive in January") and remove them when they expire.
Find the questions you are missing
Your inbox is the best list. Search it for “deliver”, “shipping” and “arrive”, and add each repeat question to the page. The free FAQ generator reads your store and shows which of these your pages already answer.